News & Events

New partnership with PasseportSanté.net, Well.ca, and CuisinesAZ.com maximizes the Mediative Health and Food online media offering

Montreal (Quebec), February 28, 2012 – With a display advertising network of over 15 million unique Canadian monthly visitors across twelve industries, Mediative continues to expand its publisher portfolio. Mediative is pleased to welcome the addition of three new publishers to its Ad Network, making it the leading online media sales partner in the Health and Food sector. Through the Mediative Ad Network, PasseportSante.net, Well.ca and CuisinesAZ.com, will offer marketers and advertisers effective and precise target reach.

“We launched Mediative to enhance the marketing campaigns of clients and advertisers by connecting them with the right consumers in the most innovative ways.” stated Mediative's President, Patrick Lauzon. “Partnering with exceptional publishers such as these three, helps us do exactly that. We are very proud to have them onboard, and we look forward to continue meeting the goals of our clients, as well as enhancing the online presence of our publishers.”

PassportSanté.net – 2012 marks the first year that advertisers can benefit from PassportSanté’s established website, making Mediative the exclusive representative for their online media sales. PasseportSanté has been recognized as the #1 French website for Health and Wellness information in Canada, in 2010 and 2011. With 403,000 unique monthly visitors and 2M page views, advertisers have access to impactful advertising units. To learn more, watch this French interactive video.

Well.ca – is Canada's largest online health and beauty store. The property hosts an inventory of over 50,000 products and has been named one of Canada’s fastest growing companies by Profit, the guide to Canadian Business. It was developed in Canada and has 2M pages views per month.

CuisineAZ.com – is an online culinary magazine and encyclopedia of gastronomy with 39,000 recipes and videos. Marketing campaigns have been especially impactful on cuisineAZ.com because of the quality and options of its online advertising units. It rates as one of the top 5 French-Canadian sites in Canada with 2M page views per month, 7 minutes per visit and 166,000 unique monthly visitors. To learn more, watch this French interactive this video.

“We are very excited by the partnership we have established with Mediative.” stated PassportSanté’s International Sales Director, Guillaume Isautier. “We are embarking on a new initiative and we trust Mediative’s reputation, capabilities and results-driven approach to see us through the changes to our online property.”

Mediative is Canada’s #1 online publisher of Canadian-owned properties and 8^th largest of International properties having partnered with over 125 publishers to monetize in excess of 500 websites. To learn more about Mediative’s publisher portfolio, visit mediative.ca/publishers.

Media contact:

Aline Badr
Senior Corporate Communications Manager
416.263.6782
aline.badr@mediative.ca

 

Mohamed Kahlain
VP, Marketing and Product Innovation
514.751.3903
Mohamed.Kahlain@mediative.ca

 

Though the Internet is a global entity, not all users are identical. Mediative, a Yellow Pages Group company, compiled research that clearly highlights how factors such as culture, age and particularly gender, affect online purchasing behaviour. Two client case studies are provided to showcase how these findings can help Marketers better target women and harness their purchasing power. Specifically, the case studies include a U by Kotex® with Walmart campaign and a Diaper Finder shopping tool program.

In North America, women represent 50.4 percent of all Internet users over the age of 18, making them a significant group of purchasers for retailers, particularly with 68 percent using digital coupons. In 2010, women accounted for 49.8 percent of the US online population, yet made up 61.1 percent of all online purchases and 58.2 percent of online spending. In terms of number of buyers, transactions and dollars, women are the largest e-commerce contributors, yet Marketers continue to overlook the considerable impact that women have on online purchasing decisions.

"It is not surprising that women have purchasing power. What's interesting is how the internet has enabled women to connect, research and make convenient purchases more than they did before," stated Mediative's President, Patrick Lauzon. "Understanding who these women are, what they do, where they go, and what trends exist in the online context is the distinguishing factor in maximizing the effectiveness of marketing campaigns."

Three segments have been examined: Young Women, Digital Moms, and Professionals. The findings demonstrate clear behavioural differences between each segment, as well as different channels and tools best used to communicate with each. Here is a closer look at some facts:

Young Women

• 86 percent of women less than 30 years of age have profiles on social networking sites.
• Are more likely to look at consumer-generated content than middle-aged women - 28 percent versus 10 percent.

Digital Moms

• Make up 84 percent of all mothers and have used at least two Web 2.0 technologies in the last three months.
• More than 50 percent use email, search engines, social networks, SMS, instant messaging, gaming, and news sites.

Professionals

• In 2010, professional women spent nearly 2.5 hours online per day.
• Most of their Internet usage takes place at work, and on average, they shop online 10 times a month usually between 12 pm and 1 pm, go on social media sites 18 times a month, and casually surf the Internet 30 times a month.

"We launched Mediative to enhance the marketing campaigns of clients and advertisers by connecting them with the right consumers in the most cost-efficient and innovative ways," added Patrick Lauzon. "We strongly believe that through research and analysis of trends, we are better positioned to truly drive results to our clients' bottom line."

For a more in-depth look at the research and the results from the successful campaigns launched with Walmart and the Diaper Finder program,download the full study. To view the list of sources, click here.

MONTREAL, QUEBEC - (Oct. 26, 2011)

Mediative, one of North America's largest integrated advertising and digital marketing solutionscompanies, has undertaken the challenge of simplifying the growing complexity of digital marketing to a wide audience by producing a 15-minute animated video called This is Digital Marketing: From Ad Men to Math Men.

Through engaging visuals and a humorous narration, the video distills a complex subject into a series of easy-to-digest chapters that can be shared via social media. "We are excited to share This is Digital Marketing: From Ad Men to Math Men. Our digital media strategists and experts have compiled their thoughts along with industry content to produce a thought leadership piece that we believe both informs and educates," stated Mediative's President, Patrick Lauzon. "Digital marketing is a subject that is sometimes difficult to understand, even for insiders. We hope this video will help the industry explain a concept that at times can get lost with technical jargons and platforms."

Mr. Lauzon continued: "Our goal as a company is to help connect our clients and advertisers with the right consumers in the most cost-efficient way, and we leverage our publisher network (reach & data), technology platforms and our people's expertise in performance marketing to provide the right audience with the best return on investment. Even though This is Digital Marketing: From Ad Men to Math Men has a light-hearted tone and fun visuals, we believe our video represents a unique and valuable resource that will help advertisers, website publishers and other stakeholders get a genuine grasp on the history and current reality of digital marketing."

This is Digital Marketing: From Ad Men to Math Men is available for viewing at www.mediative.ca/digital-marketing. A pdf copy is also available here.

Montreal, Quebec – Mediative, one of North America’s largest integrated advertising and digital marketing companies, is pleased to announce that the business has been selected as the top company in Canada in two Performance Solution categories by TopSEOs.

The independent authority on search vendors, TopSEOs evaluates and ranks the best vendors in the Internet Marketing community. By conducting an in-depth analysis of internal processes, campaign successes, client references, technology used to power services and the competitive landscape, TopSEOs creates a list of the top vendors in each category. Based on the qualifications and criteria, Mediative is proud to have been chosen as the top Enterprise SEO Services company as well as Integrated Search company.

"We are thrilled with this recognition. The designation speaks volumes to the incredible results we have been able to achieve for our clients, the amazing and talented people at Mediative and our dedication to remaining at the forefront of understanding online user behavior and applying that knowledge to marketing strategies," said Bill Barnes, VP Business Development, Mediative.
“Mediative’s proven track record of success combined with their ambition to achieve and maintain top rankings for competitive keywords are just two of the reasons that they have earned coveted award of the #1 Best Enterprise SEO Company in Canada," said Jeev Trika, President of TopSEOs.

Mediative has extensive experience in developing innovative and unique solutions for companies in the US and Canada. Mediative’s research portfolio includes a number of studies that determine consumer buying behaviour and how they interact online. This arsenal of knowledge has provided the foundation for Mediative’s success and has ultimately earned them the titles of top Enterprise SEO Services company and Integrated Search company. Some of Mediative’s clients in the winning categories include Cigna Healthcare, 3M , Canpages, AutoTrader, Walmart and Kinaxis.

About Mediative
Mediative is one of North America’s largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world’s most respected brands. Mediative’s best-in-class digital media strategists and experts serve national agencies and advertisers through its two divisions: YPG Ad Network and Mediative Performance. Mediative covers all print, search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. The company also integrates data, media networks and technology to help advertisers, publishers and retailers connect with audiences. Mediative has over 150 employees across four Canadian offices: Montreal, Toronto, Kelowna and Vancouver. Mediative is a division of Yellow Pages Group (TSX: YLO). For more information, www.mediative.ca

About TopSEOs
topseos.com is a well known independent authority on search vendors. The goal of topseos.com is to recognize those individuals or companies providing best internet marketing service all over the world. The site is being visited daily by thousands of people all over the world to know the best service available. This site also provides various types of facilities other then independent ranking of the best internet marketing service firms, the visitor can visit the knowledge zone to get internet marketing news and also from releases section, and other information-rich areas of the site.

Media Mohamed Kahlain
VP Products & Marketing
(514) 751-3903
Mohamed.Kahlain@ypg.com

Join us for a 40-minute live webinar to learn from experts Chris Knoch (VP Marketing, ReadyFinancial Group), Bill Barnes (VP of Mediative) and Kyle Grant (Senior Sponsored Search Marketing Strategist, Mediative), as they share their insight on:

• Telling a story with your numbers and what they actually mean to the business
• Translating your data into business intelligence
• Defining numbers that impact your bottom line
• Avoiding data paralysis, and much more!

Get actionable tips and insights to turn your reporting into defined metrics that really mean something to your business’s bottom line.

Sign up for this webinar and your opportunity to ask the experts about your analytics and reporting challenges.

Register here:
http://pages.enquiro.com/webinar28-analytics-and-reporting.html

MONTREAL, QUEBEC – Strengthening its position as Canada’s leading performance media and marketing solutions company, Yellow Pages Group (YPG) announced today the launch of Mediative — a digital advertising and marketing solutions provider for national agencies and advertisers.

Mediative will cover national agencies and advertisers’ needs through its two divisions: YPG Ad Network and Mediative Performance.

YPG Ad Network will offer digital media advertising, capitalizing on YPG’s existing strong network of print and online properties including flagship destinations AutoTRADER.ca, RedFlagDeals.com and YellowPages.ca. Specifically, the YPG Ad Network will provide premium and performance display advertising and audience targeting on Canada's leading online and mobile ad networks, as well as vertical ad products and solutions in the automotive, real estate and retail categories.

Mediative Performance will offer a wide array of services, such as SEO, SEM, social media marketing, and location-based marketing.

“As Canada’s largest advertisers seek innovative ways to promote their products and services locally and nationally, their needs are evolving and therefore so are we. Through Mediative, we are well positioned to offer unique digital marketing solutions and expertise to national agencies and advertisers,” said Marc P. Tellier, President and Chief Executive Officer of Yellow Pages Group. “Mediative is the next step in YPG’s digital growth strategy. We now have the products and team to serve advertisers looking for robust and cost-effective digital marketing solutions.”

Patrick Lauzon, President of Mediative, said: “Thanks to Yellow Pages Group’s network of leading digital properties, we have an unparalleled online and mobile reach. Mediative offers a groundbreaking value proposition with its team of best-in-class digital media strategists and experts as well as results-driven online search products. Mediative will provide national advertisers with powerful new ways to connect with customers who are ready to make a purchase.”

Concurrent with the launch of Mediative, YPG announced a series of transactions. YPG acquired Enquiro, a leading search engine marketing company, Ad Splash Media, a national retail advertising leader, and UPTREND Media, Canada's leading independent online advertising representation firm. These companies will be folded into Mediative. YPG also entered into a licensing agreement for Canadian rights to Acquisio’s flagship search, social and display advertising platform. YPG holds a 24% ownership interest in Acquisio Inc. since April, 2009.

Headquartered in Montreal, Mediative has over 150 employees across four Canadian offices: Montreal, Toronto, Kelowna and Vancouver.

For more information about Mediative, visit www.mediative.ca.

About Yellow Pages Group

Yellow Pages Group (YPG) is Canada’s leading performance media and marketing solutions company. The Company brings consumers and businesses together locally through its network of print, digital and mobile properties. YPG enables consumers to make smarter decisions, helping people find what they need wherever and whenever. The Company partners with businesses to build successful marketing and lead generation programs, helping them grow their business. YPG is held by Yellow Media Inc. which owns and operates some of Canada’s leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca™, AutoTrader.ca, LesPAC.com, and RedFlagDeals.com. For more information: www.ypg.com.

Media:
Annie Marsolais
Director, Corporate and Marketing Communications
514 934-4016
annie.marsolais@ypg.com

Investor Relations:
Anne-Sophie Roy
Director, Corporate Finance and Investor Relations
514 934-2828
anne-sophie.roy@ypg.com

Key facts

Employees: 18
President: Duke McKenzie
CEO: Jaimie Grossman
Offices: Toronto (Headquarter)

Channels include:
More than 40 channels reaching a wide spectrum of audience segments including: About.com. CFL.ca, Marthastewart.com, ReadWriteWeb.com, Everydayhealth.com, Momstown.ca, Buzznet.com, Last.fm, Mashable.com, BoingBoing.com, Twitpic.com and Businessinsider.com.

Products

Premium Brand Display Advertising
Performance Based Display Advertising
Video Based Digital Advertising
Advergames
Custom Digital Solutions

Operating Markets: North America

Website: www.uptrendmedia.com

Corporate Milestones

2003 – UPTREND co-founded by Duke McKenzie & Jaimie Grossman
2004 – UPTREND signs first publishing partner
2005 – UPTREND hires first employee
2006 - UPTREND breaks $1 million in revenue
2007 – UPTREND’s sales person wins Ad Club Sales Person of the Year Award
2009 – UPTREND’s builds and launches proprietary campaign management system
2009 – UPTREND partners with over 40 tier one publishers
2009 – Over 460 unique brands advertiser on UPTREND media
2010 – UPTREND joins Meditative

Key facts

Employees: 15
Offices: Montreal, Toronto
Clients Include: Future Shop, Best Buy, Wal-Mart, Toys’R’Us

Products

Retail Media Sales & Marketing
Creative/Production Services

Operating Markets: Canada

Website: www.adsplashmedia.com

Corporate Milestones

Ad Splash Media was the first company in North America to develop online advertising at-retail, allowing advertisers to reach and influence consumers at the point of decision-making. The Ad Splash network of top retail brands is the largest reach of shoppers in Canada and is recognized by advertisers as the destination to reach a shopping audience.

Key facts

Employees: 40
Offices: Headquartered in Kelowna, with a team in Vancouver, British Columbia and a sales office in Silicon Valley, California
Some select current and past clients Include: 3M, CIGNA, Tourism BC (2010 Olympics} Toys-R-Us, Zurich Insurance, Kinaxis, Grainger, Allstate, Siemens, Deutsche Telekom, Government of Canada, Coca Cola, Marketo, Google and Microsoft

Services

Search Engine Optimization Services
Pay-Per-Click Advertising
Social Media
Usability
Research

Operating Markets: North American and Western Europe

Website: www.enquiro.com

Corporate Milestones

1999 – Launched as Searchengineposition.com
2003 – Formed Research Department
2003 – Changed name to Enquiro
2004 – Listed on Deloitte Technology Fast 500
2005 – Listed on Profit 100 Canada’s Fastest Growing Companies (ranked consecutively in 2006 + 2007)
2005 – Identified the “Golden Triangle” and F Shaped scan patterns in online engagements
2006 – 2009 Chair of SEMPO's Research Committee
2007 – 2009 Chairman of SEMPO (Search Engine Marketing Professional Organization)
2009 – Three of Enquiro’s B2B Expert Series Webinars named to Marketo’s top 10 must see B2B Webinars
2009 – Released the “Buyersphere Project” Book
2009 – Formed Joint Partnership with SFU, UBC and MITACs to conduct Neuromarketing research
2010 – Named to Wharton’s Future of Advertising Project’s Board of Advisors
2010 – Named to SMX Toronto Board of Advisors
2010 – Named to BMA’s Board of Directors
2010 – Joins Mediative to become Mediative Performance.

Acquisio is the leading end-to-end Performance Media Platform specifically designed to help agencies buy, track, manage, optimize and report on media and campaigns across all major search, social and display networks. Acquisio consolidates all cross-channel data in one platform for better management and more powerful reporting. With Acquisio, agencies can save time, improve campaign ROI, and increase profitability.

Employees joining the Mediative team: 5
Offices: Montreal
Ownership: Yellow Pages Group (24%)
Clients Include: Bruce Clay, SEO Inc., aimClear, Page Zero Media, Find Me Faster, Leverage Marketing, SEER Interactive and Clix Marketing.

Products

PPC

Having worked with dozens of leading digital agencies, Acquisio has a unique understanding of the challenges and frustrations associated with effectively managing clients' PPC campaigns, especially when it comes to reporting. With a single login, Acquisio gives marketers seamless access to all their client accounts in Google AdWords, Microsoft adCenter and Yahoo! Search Marketing. Our focus on rules-based and algorithmic bid management, automated reporting and cross-engine bulk editing is designed with two things in mind: improving agency efficiency and maximizing clients' results.

OPTIMIZATION

Acquisio’s lab tested campaign optimization algorithms let marketers optimize like pros based on their specific budget and client needs. Marketers can now set their risk tolerance for each client, giving them the chance to understand their true cost per conversion. With the ability to minimize or maximize campaign metrics and choose the maintenance levels of the remaining variables, Acquisio’s campaign optimizer gives the opportunity to easily see the predicted effects of any changes. PPC campaign optimization differs for the style of advertiser being managed – and now campaign specific optimization has been made easy for both agencies and their clients.

REPORTING

Acquisio’s reporting tools allow marketers to create, schedule and send simple but powerful reports in as little as 3 steps. Agencies can cut their reporting time by up to 90% and clients can stay up to date with how their campaigns are performing across different channels.

SOCIAL MEDIA

Acquisio lets marketers take advantage of highly targeted social media advertising channels. It offers everything necessary to buy, track, optimize and report on Facebook Social Ads with confidence. With features such as creative generation, campaign automation, reporting and optimization, Acquisio helps marketers turn impressions into conversions.

DAY-TO-DAY MANAGEMENT

Powerful day-to-day management features run campaigns in automatic or semi-automatic mode. Acquisio does the robot work so marketers could dedicate their time to driving client campaigns to success.

RETARGETING

Acquisio provides marketers with a second (and third and fourth) chance to get their messages and products in front of visitors who have already expressed interest and encourage them to convert. With access to millions of websites through multiple ad exchanges such as Google AdX, AdMeld, Rubicon, ContextWeb, AdBrite and the Microsoft Advertising Exchange, it is now possible to remarket to search visitors who didn't initially convert. With the Real-Time-Bidding footprint growing constantly, Acquisio’s customers can gain access to a substantial percentage of the Internet.

Operating Markets: North American

Website: www.acquisio.com